The Calm Before the Storm: Expo Season

Hurricane season. Us East-coasters just love it (tongue firmly planted in cheek). Knowing a hurricane is coming is one thing. The anticipation of *where* it will hit is entirely different. God must get a lot of 911 prayers during this time.

We're watching Francis right now. It is in the mid-Atlantic region heading toward the Caribbean, and it is a deadly category 4 to boot. Over on Accuweather.com I looked at the projected path ... not good for any of us unless a cold front pushes it out to sea.

Reminds me of Apple Expo season. You know something new is coming and everyone chimes in on the "projected path" (aka rumormill) of what will be introduced. I'll be the first to admit it. I love a good Apple rumor. Especially hardware rumors. They are, IMHO, the juiciest and most likely to make a big splash if/when they are finally revealed.

Take the new iMac G5. iPodFrance has someone on the inside who's taken some pictures at the location of the Paris Expo. Stuff that *could* be new. But, just like the hurricane, you won't know for sure until it makes landfall. Just ask the folks down in Florida. Charley's projected path wasn't where it hit.

So the first elevator shot was shown to be a fake, and the latest picture of a palate with what appears to be a new *something* of Apple's is on the bottom left. Looks to be new hardware, but it just isn't clear enough. Kind of like the BigFoot footage ... not quite clear enough to tell if it was Uncle Bernie in a gorilla suit, or a prehistoic bipedal ape caught outside of the shadows of the woods.

"Its all fun and games until someone loses an eye." Just had to throw that quote from Disney's Tarzan in. Great line. Really, though, speculation is fun, but if taken too seriously, it can be depressing. I certainly wouldn't base investments on what Apple *might* reveal.

Then again, if it is as the rumors say, it might be worth the risk. As always, take them with a grain of salt.